“This book changed my life. This book really serves as a wakeup call to anyone that works for a living. It focuses you on the fact that you and only you are responsible for your own success. You can’t help but read the book and constantly say “Wow, I can’t believe I used to think that way”. This is truly one of the reference books of my life. I refer to it whenever I’m feeling dissatisfied or unfulfilled at work. I highly recommend it.”
A review posted on Amazon.com

Hello this is Derrick Welch.

Please let me ask you a few questions.

Do you ever lay awake at night wondering if you will have a job next week?

Are you worried about your future?

Do you ever ask yourself why you don’t have the level of success you feel you should or could in your life and on the job?

Have you ever imagined what it would be like to face your family and friends after being laid off?

Would you like to stop worrying about layoffs and start thinking about promotions?

Would you like to start moving forward in your career and begin to reach the goals you know you are capable of reaching but simply have never been able to?

Do you believe that job security simply does not exist anymore?

Do you feel that if you continue doing things in your life and on the job the way you have always done them that you will continue to get the same results you have always gotten?

If you are like most of us I am sure you answered yes to most, if not all, of these questions.

“The invaluable advice in your book has changed my life during the last few months and gave me a vision to know how to plan and manage my life and my future. Thank you Derrick you are a mentor in my life.”
Bryce Jeon Seoul, Korea

This is exactly why I wrote “Defy Mediocrity. Choose to be uncommon. Think of the alternative.”. This book was written specifically to help give you the tools you need to become the best you can in your career and in life.

This is a book about defying mediocrity. It is a book about conquering the dozens of self-defeating traits so many of us have that hold us back in our careers and our lives and prevents us from doing all we are capable of doing and of becoming.

This is a book about the pursuit of individual excellence!

“I think you have created another Masterpiece”
Pat Garufi

Mediocrity manifests itself in many ways. It cannot simply be turned on and off.

It is a silent killer of careers and dreams.

I can guarantee you your self-defeating traits are holding you back on the job and in your life!

They are self-inflicted road blocks you are putting in front of yourself.

Road blocks that will stop you from ever reaching the professional and personal heights you could and should reach.

“Defy Mediocrity. Choose to be uncommon. Think of the alternative.” will show you how to eliminate these road blocks and how easy it is to become the best you can be.

“I was given a copy of (Defy Mediocrity) by my division retail manager and asked to read it. It lit me on fire. I have read through it four times and referred to it many more times. I think about something in the book every day because not only do the things you write about pertain to the business world but also to the family and the values we can try to instill in our children. If anyone reads this book and can’t see that Mediocrity is surrounding us and trying to get its hold on us they obviously can’t be too concerned about improving themselves. Thank you for the opportunity to be enlightened by your book.”
Cameron Ryan, Manager - Econo Foods

  • If you are seeking ways to make your job far more secure in this age of employment instability, this book will show you how.
  • If you want to dramatically increase your value to the company, this book will show you how.
  • If you want to become much better at what you do and how you do it, this book will show you how.
  • If you want to begin to reach the levels of potential you have within you, this book will show you how.
  • If you want to move ahead in your career and your life as rapidly as possible, this book will show you how.

Whether you are starting the first day of your first job or whether you have been in the work force for most of your life, this book will give you the tools you need to defy mediocrity and reach your true potential on the job and in life.

Where you are and where you have been is not the issue. Where you want to go and who you want to become is.

Once you take the simple steps required to defeat mediocrity on-the-job, your attitude, commitment, and quest for constant improvement will carry over to every area of your life.

It really is this simple! This book will show you how.

“Your book was written for me. I have read many books in law school and business school. However I have never read a book like yours. I think this book should be mandatory in all
business schools. It is a book for everyone that desires to improve their career as well as their life in general.

This is a fabulous book! I have read it numerous times and now have heard it on CD for the 3rd time. I needed to read a book like yours and learn to apply it in my life. Thank you for that lesson. I am going to require that all my employees read it.”

George Hong, President HJC America

Let me also point out what this book is not about. It is not about the power of positive thinking.

It is not about self-visualization. It is not about corporate politics and how to play the game to get ahead.

It is not about processes. It is not about re-engineering your career. It is not about paradigms. It contains no theory or idealism.

I will leave this type of motivational writing to others.

“You may not like reading some of the things in this book, but you will love what the application of this information will do for your career.”
Katherine Demetriades, Art Director

It is a blunt, hard-hitting, no nonsense guide written to show you how to dramatically improve what you do and how you do it.

It is about reality. The reality of improving your job stability, of rapidly moving ahead in your career, of improving your life, and of reaching the potential you have within you.

Speaking as an employer, an employee, a co-worker, and a customer, I can say without hesitation that mediocrity surrounds us. It has become an epidemic. It is a disease that is destroying the ability of every company in this country to be competitive.

It is a condition that is preventing so very many from ever scratching the surface of who and what they can become and accomplish.

It knows no discrimination.

It can affect every one of us if we do not fight against it every day. It can hurt our careers and our life.

It limits our potential. It holds us back.

It is keeping you down. It is holding you back. It is stopping you from even beginning to approach the potential you have within you.

Think about this. The average person’s IQ is around 100. An IQ of over 160 qualifies you as a genius.

Imagine that. A genius is only 60% smarter, according to the experts, than the average person. In other words, if you can read this a genius could not possibly be even twice as smart as you are.

So how can so many accomplish so much more than others? The simple answer can be found in this book.

“I have listened to so many different motivational / sales CDs and yours is amazing & powerful. It is not good —– it is GREAT!”
Linda Becker

A partial listing of what “Defy Mediocrity. Choose to be Uncommon. Think of the Alternative.” will show you:
  • How easy it is to excel at what you do.
  • How to become a major impact employee with your company.
  • How to maximize the opportunities that present themselves to you.
  • Why you are the person holding you back and what to do about it.
  • Why what you say means little and what you do means everything.
  • How to make others appreciate your efforts and work to make your job easier.
  • How to eliminate your fear of failure.
  • What the four pillars of excellence are.
  • The things you can do to not only help keep your job in this age of employment instability, but to rapidly move ahead in your career.
  • How to make the most of what you have right now today.
  • How to produce results instead of creating excuses.
  • How to rise above mediocrity in every area of your life.
  • Why few things in life cannot be overcome with the right combination of attitude and commitment.

Defy Mediocrity” is a must read for every professional and for every young person coming out of college into the professional world. It clearly defines what sets the winners apart. I recommend all managers give this book to all incoming staff.”
A review posted on Amazon.com

  • Why mediocrity is one of the easiest things in life to defy.
  • The difference between those who excel at their job and in life and those who just get by.
  • What the difference is between those who are considered valuable employees, the employees who move up more rapidly than others within the company, and those who are simply part of the staff.
  • How to set yourself apart from others, from mediocrity.
  • That the answer to all your problems lies within you.
  • A special message for those of you starting a new job.
  • Why mediocrity is always ready and willing to be embraced.
  • Why excellence must often stand alone.
  • What your obligation is.
  • Why if you want to work for a great company, you must start by becoming a great employee.
  • Excuses. We all have them. What to do to overcome them.
  • That questions are the key to the door of improvement.
  • Why real improvement must start with the person in the mirror.
  • Why the good of the company must always take precedence over the good of the individual.
  • That change is inescapable and how to benefit from it.
  • How to deal with things the way they are, not the way you would like them to be or think they should be.
  • The critical importance of recognizing others and showing your appreciation.
  • Why you might be making your employer sick?
  • Why you must take your job seriously, but always remember it is not life or death.
  • How emotions are always more powerful than logic.
  • How defying mediocrity is a lot easier than you might think.
  • Why so many fear failure and how to put an end to this fear today.
  • Why we so often anticipate failure instead of success and what to do about it.

“Welch Speaks from experience when he discusses the corporate world. Every strategy in the book is proven and versatile.”
The Enterprise

  • How the fear of what others may think of you is holding you back in life and how to end this once and for all.
  • How to become a “can do” and “does it” person, not a “can’t do”, “can’t be counted on”, or “doesn’t do it” person.
  • How to free yourself from the shackles of your mind. Learn how to think beyond the know boundaries and find new and far better ways to do the same thing.
  • How the seeds of dissatisfaction will produce a harvest of change in your life.
  • Why can others succeed and not you? The answer may surprise you.
  • How not to let your ego get in the way of the objective.
  • How you can’t control the actions or inactions of others but you can always control your own reactions, inactions or actions.
  • How to not let the number of pieces get in the way of finishing the puzzle.
  • How to find the opportunity that lies within every problem.
  • Why despite the fact that mediocrity does, indeed, love company you must have the guts to be different.
  • How we all seek acceptance in life but the question is “at what price?”.
  • How to stay above the fray.
  • The critical value of commitment.
  • How to defeat procrastination one of mediocrity’s best friends.
  • A message for those of you in management or who hope to be in management one day soon.
  • Why the grass is often greenest in your own yard.
  • Why were you hired anyway? What is your real job?
  • What the the domino effect is and how in the battle to defy mediocrity the domino effect can be one of your best weapons.
  • What is your style? It can make a huge difference!
  • Thinking. The ability that sets us apart from robots.
  • How you possess the greatest power ever created. You own it, free and clear. To solve all your problems, to reach all your goals, all you need to do is put it to work. It sits and waits for you to use it.
  • Why you’ve got to have faith.
  • Why can someone else accomplish that and not you? Says who?
  • How to change your life by looking for responsibility.
  • The tremendous value of versatility.
  • Why it is your company.
  • What to do when you get discouraged. We all do!
  • Discover and defeat the enemy within.

“I think everyone in business should be required to read “Defy Mediocrity”. Mr. Welch, we at Southern Office Supply, Inc. believe your book points a finger at each employee here including myself. Anybody and everybody can get some excellent insights about themselves and their fellow employees by reading your book.We are going to add “Defy Mediocrity” to our required reading list. Again, we think your book is an excellent tool to rebuild, rejuvenate, reiterate, what modern day business is all about. Thank you for your insight into the business world and how important continued and improved productivity can be even to a small business.”
Anthony McKee, President, Southern Office Supply, Inc.

If you are a business owner or manager how much money are your employees costing you?
Defy Mediocrity: Chose to be uncommon. Think of the Alternative” will provide the wakeup call your employees need.

Your employees are perhaps your most important asset. If you are like most companies, they also represent the single largest expense your company has. Unfortunately, employees in most companies are simply not performing as well as they could be or should be.

If you are a business owner or manager, underperforming employees limit your ability to be competitive. They drain productivity. They can seriously hurt morale. They have a direct and negative impact on the profitability of your organization. Yes, your employees are probably your largest cost and among your largest headaches.

But your employees are also the one thing that can provide you with the largest gains for the lowest cost.

“If you want to significantly increase productivity while dramatically improving morale put a copy of “Defy Mediocrity” in the hands of each of your employees. It will tell them things your managers can’t or won’t. Do them a favor and do your company a favor and give them a copy of this book!”
Frank Bunker East Coast Sales Manager, Walker-Clay, Inc.

To defeat apathy, procrastination, the attitude of entitlement, absenteeism, low productivity, poor quality, complacency and dozens of other negative traits is to “Defy Mediocrity”. This book will remind your employees of why they were hired, of what their job is, of how their efforts impact the company. It will:

  • Show them why their efforts and contributions must come before the rewards and promotions.
  • Help create support for management.
  • Provide the motivation they need and may not be getting.
  • Get them to start looking out for the company instead of themselves.
  • Show your employees how to improve their value to the company and why it benefits them to do so.
  • Teach them what it takes to excel.
  • Teach them how easy it is to become an impact employee.
  • Show them the importance of integrity and pride.
  • Make them want to start taking responsibility for their actions and inactions.
  • Show them how their ideas, and not just their efforts, can dramatically impact the company in a positive manner.
  • Make them want to solve problems, not just point out every one they see.
  • Show them why what they do is so much more important than what they say.
  • Show them the importance of embracing change and helping to make it succeed.
  • Show them the critical importance of internal customer service and how it can make their job so much more productive and enjoyable.
  • Show them why the company must come first.

“Defy Mediocrity: Choose to be uncommon. Think of the Alternative.” will teach them all this and much more while showing them why and how it benefits them to think and act this way. An employee driven to excel can make an astounding impact on the productivity, morale, quality, and service of your company. All of which lead to dramatically increased productivity, quality and profits.

Shouldn’t you put a copy in the hands of each employee today?

“I put a copy of “Defy Mediocrity” in the hands of every one of my employees and I make sure all new employees get a copy before they start the first day. If you want your employees to start living up to their potential, you will too. We have never had a better return on such a meager investment.”
Joe Kameese, CEO, American Business Connections

A fair question. After all, you should want to know what qualifies me to write this book. Having spent over 3 decades in senior management positions with both large and small companies I am not someone who has read about what to do, or has only told others what to do.

I have done what I write about. I have years of hands-on experience in operations, marketing, administration, production, and in just about every other area of business.

I am not an MBA or Ph.D. and while I do have degrees in Business Administration, Marketing, and Management, textbooks and classrooms have not taught me how to dramatically increase the productivity and profitabilty of any business.

Most of what I have learned has been through trial and error. I have worked on the production floor and in the boardroom.

I have helped run very successful companies and I have turned around companies that had been bleeding red. I have started at the bottom and worked my way up.

This book will show you the same strategies I used to help me become Vice President of a major Boston based Advertising Agency at the age of 27 and Chief Operating Officer / Vice President of Operations of a nationwide multi-million dollar company at the ripe old age of 31.

What helped me win these jobs and succeed in them were the ideas and strategies contained in this book and my other book “In Pursuit of Profits: How to at least double your profits without increasing your sales.”

The same strategies I used with one company that made them so profitable and made the owner so much money that the owner gave me 10% ownership of his nationwide multimillion dollar company!

Oh, by the way, I should mention that my education was not what got me these positions. I dropped out of college at the age of 21 and in fact, I did not even get my first college degree until I turned 37 years old.

These accomplishments were obtained in spite of not having a college degree, not because of it.

As I have told you before, few things are more valuable to an employer than a manager or employee whose ideas and efforts help dramatically improve the company. This book will show you how.

I hope you will join owners, executives, managers, and employees from the very long list of companies, public and private, for profit and non profit, from small businesses to Fortune 500 companies, from virtually every industry who are using the knowledge and strategies contained in “Defy Mediocrity: Choose to be uncommon. Think of the Alternative” to dramatically improve their job stability, career path and life.

My best,
Derrick W. Welch

“I have never seen a book like “Defy Mediocrity”. It should replace the employee handbook. A hard-hitting, pull-no-punches, guide to maximizing your on-the-job performance. To start getting ahead in your career tomorrow, read this book today.”
Edward LaPlant, Purchasing Manager

Special Limited Time Only Price and Special Bonus Offer.

The 5 CD audio book of “Defy Mediocrity. Choose to be Uncommon. Think of the Alternative.” will sell for as high as $79.99 in the future.

But for a limited time you can order your copy today FOR ONLY $49.99 and be able to instantly download a copy of the ebook a $29.99 value for free.

Yes that is right for a limited time only if you order the 5 CD audio version of my book “Defy Mediocrity. Choose to be Uncommon. Think of the Alternative.” I will include the ebook version at no charge.


The ebook version by itself sells for $29.99 and you can get it free for a limited time when you order the audio book.

Or if you prefer you can order the ebook version by itself for $29.99.

With instant downloads you can have the tools you need to dramatically begin to change the direction of your career and your life for less than the cost of a decent dinner out within minutes.

“Defy Mediocrity” will show you how to overcome the apathy, complacency, high absenteeism, tardiness, poor quality, decreasing or stagnant productivity, and attitude of entitlement that exist in so many organizations today. This book will show you how to remove the self-inflicted road blocks we put in front of ourselves that stop us from reaching the professional heights we could and should reach.

Owners, executives, managers, and employees from companies, both large and small, from virtually every industry are using Derrick Welch’s books to improve their skills and the operations of their organization.

From companies who have purchased copies for every employee to Fortune 1000 CEOs, executives, and managers. From employees who want to stop worrying about layoffs and start thinking of promotions, to managers and business owners who want to dramatically improve their performance and profits.”

Carolina Business

A 100% No Risk 60 Day Money Back Guarantee!

“Defy Mediocrity. Choose to be Uncommon. Think of the Alternative.” comes with a 100%, no hassles, no questions asked, 60 day money back guarantee

If you purchase the 5 CD audio version of this book with the free ebook and you don’t feel it is worth far more than you paid for it please simply return the audio book within 60 days for a full  refund (less shipping and handling) and keep the free bonus the ebook version of Defy Mediocrity” a $29.99 value with my thanks.

Or if you purchase the ebook only and you don’t feel this book is worth far more than you paid for it please delete it and request a no questions asked 100% refund within 60 days of your order.

What could be more fair or simpler than this?

Defy Mediocrity:
Choose to be Uncommon. Think of the Alternative.

A 5 CD Audio Book of Defy Mediocrity FREE eBook copy of “Defy Mediocrity”

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Defy Mediocrity:
Choose to be Uncommon. Think of the Alternative.

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